Responsibilities

• Translate client business objectives and serve as the primary day-to-day client contact for paid social execution and strategies across Meta, TikTok, Snap, Reddit, Pinterest, and LinkedIn as applicable, including performance-driven app install campaigns and brand awareness campaigns (Reach, Awareness, Video Views, Engagement).
• Plan, launch, and optimize app install campaigns with a focus on CPI, CPA, CAC, and downstream performance.
• Lead execution and optimization of brand campaigns focused on reach, frequency, CPM efficiency, video completion rate, engagement, and brand lift where applicable.
• Manage budgets, pacing, and bid strategies across campaign types to ensure efficient spend and strong performance.
• Develop creative testing roadmaps that support both brand storytelling and performance efficiency.
• Leverage A/B testing frameworks to continuously optimize audience targeting, bidding strategies, and ad formats
• Present campaign performance, insights, and recommendations clearly and confidently in client meetings.
• Collaborate with analytics teams to define KPIs and measure downstream performance and overall business impact
• Utilize mobile measurement partners (MMPs) like Branch or AppsFlyer to track attribution and campaign effectiveness
• Stay current on platform updates, privacy changes, and industry trends, proactively advising clients on opportunities.

Requirements

• 3-5+ years of experience in paid social or performance marketing, with a focus on both performance and brand objectives.
• Experience managing app install/user acquisition campaigns required.
• Deep expertise across major paid social platforms (Meta, TikTok, Snap, Reddit, LinkedIn)
• Strong analytical skills with familiarity with attribution models, incrementality testing, and SKAdNetwork
• Experience working with MMPs (AppsFlyer, Adjust, etc.)
• Strong understanding of creative best practices for performance marketing
• Excellent communication and stakeholder management skills

Benefits

• Why Assembly?
• We care about your growth – we offer competitive salaries and annual compensation review
• We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated
• We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
• We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it’s needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
• We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it
• We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital-first, and we’re quickly growing to take on the biggest legacy hold cos
• In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.
• Equal Opportunities