Responsibilities

• Lead the strategy, execution, and optimization of paid search and paid social campaigns for multiple clients across various industries.
• Collaborate with internal teams (creative, content, strategy) to ensure alignment of Campaign strategy, campaign goals, messaging, and performance.
• Provide hands-on campaign execution, management and oversight on platforms like Google Ads, Meta Ads Manager, TikTok and similar platforms.
• Contribute to campaign forecasting, media planning, and budget management across channels.
• Setting up campaign structure, budgets, bidding strategies across platforms
• Identifying, proposing, and executing testing opportunities across platforms
• Stay up to date with platform changes, trends, and emerging tools, bringing forward innovative strategies and testing new ad products.
• Experience in monitoring front end as well as key performance metrics such as Conversions, Cost per Acquisition (CAC), Return on Ad Spend (ROAS)
• Strong focus on performance and optimization, reviewing accounts with the team regularly to ensure budget pacing and performance is on par.
• Analyze performance data to extract actionable insights and optimization opportunities.

Requirements

• Minimum of 4 years of experience managing paid search and paid social campaigns with strong platform-level knowledge.
• Strong experience managing Direct to consumer or conversion-based media campaigns while having a good understanding of awareness-based campaign strategies.
• Proven ability to lead, mentor, or manage junior team members.
• Exceptional analytical skills — you instinctively dig into campaign data to understand what’s working and why.
• Advanced experience with Google Ads, Meta Ads Manager, and Google Analytics.
• Effective communication and client-facing skills with experience presenting results and strategies.
• Experience managing budgets and media planning across multiple accounts.
• The ability to thrive in a fast-paced, agency environment and juggle multiple priorities.

Preferred

• Retail or eCommerce platform experience (e.g., Walmart connect, Amazon ads, Shopify, WooCommerce, Magento).
• Familiarity with tools like Google Tag Manager, Looker Studio, Supermetrics.
• Google Ads and/or Meta certifications.