Responsibilities

• Directly manage, mentor, and foster the growth of the Senior Search Manager, guiding their campaign execution, platform best practices, and professional development.
• Oversee quality control for search deliverables prepared by direct reports, including search strategies, campaign setups, bid strategy structures, and reporting dashboards.
• Support the Associate Media Director of Search in developing overarching search strategies, keyword and audience frameworks, and integrated media plans.
• Translate AMD vision into clear execution tactics, testing roadmaps, and day-to-day workflows for the search team.
• Serve as the key escalation point for daily campaign optimizations, platform troubleshooting, keyword expansion, and budget allocations.
• Supervise paid search campaigns across platforms including Google Ads (Search, Shopping, Performance Max, YouTube), Microsoft/Bing Ads, and emerging search formats.
• Oversee high-level budget pacing, spend forecasting, and billing processes across client accounts to ensure accuracy against planned spend.
• Guide search engine optimization (SEO/PPC synergy), conversion rate testing agendas, audience segmentation strategies, and smart bidding tactics.
• Partner with the AMD to deliver actionable insights, performance narrative framing, and strategic recommendations to clients.
• Review and approve client dashboards (Google Looker Studio, Google Analytics) and routine performance reports.

Requirements

• 5–7 years of digital media experience, specifically focusing on paid search planning, execution, and optimization within an agency environment.
• Prior experience managing, mentoring, or leading direct reports.
• Expert proficiency in Google Ads, Microsoft Ads, Google Analytics, and Google Looker Studio.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field.