Responsibilities

• Lead the development, execution, and optimization of SEM, YouTube, and contextual campaigns across assigned client accounts
• Serve as the day-to-day strategic lead, ensuring campaign performance aligns with client goals and key performance indicators
• Analyze campaign data and performance trends to identify opportunities for optimization, efficiency, and growth
• Translate performance results into clear, actionable recommendations for clients and internal stakeholders
• Maintain strong relationships with clients, vendors, and partner agencies to support strategic alignment and operational excellence
• Oversee the full campaign lifecycle, including proposal development, planning, activation, optimization, reporting, forecasting, and billing audits
• Manage paid search campaigns across platforms including Google Ads, Microsoft Ads, and Search Ads 360
• Guide test design and implementation to improve campaign effectiveness and uncover new opportunities
• Review campaign setup, optimizations, and deliverables to ensure accuracy, strategic alignment, and client-ready quality
• Identify opportunities for cross-channel integration across SEM, SEO, social, video, contextual, and programmatic media

Requirements

• 3-5 years of experience in paid search, digital media, or performance marketing
• Hands-on experience managing paid search campaigns across Google Ads, Microsoft Ads, and Search Ads 360
• Deep understanding of biddable media strategies, including brand-building and direct response tactics
• Ability to develop, execute, and optimize SEM, YouTube, and contextual campaigns
• Advanced proficiency with bid management tools and web analytics platforms, such as Google Analytics and Adobe Analytics
• Strong Microsoft Excel skills, including PivotTables and VLOOKUPs, and proficiency in PowerPoint for reporting and presentations
• Familiarity with contextual, video, and programmatic advertising platforms
• Experience leading day-to-day client relationships and presenting performance-driven recommendations
• Demonstrated ability to mentor, manage, and develop junior team members
• Strong decision-making, prioritization, and delegation skills with a focus on team growth and delivery quality

Benefits

• We care about your growth – we offer competitive salaries and annual compensation reviews
• We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated
• We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
• We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it’s needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
• We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it
• We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital-first, and we’re quickly growing to take on the biggest legacy hold cos
• In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.