Own end-to-end eCommerce strategy for a Salesforce backed Parts site, aligning vision, roadmap and prioritized initiatives to business goals while driving direct revenue growth through experience and platform optimization.

• eCommerce Strategy & Revenue Ownership – Own the end-to-end eCommerce strategy for the Andersen Windows Parts site, including vision, roadmap, and prioritized initiatives aligned to business goals.
• Drive direct revenue growth, conversion rate optimization, average order value, and repeat purchase through ongoing experience and platform optimization.
• Champion a customer-first, data-driven approach to continuously improve the digital shopping experience.
• Platform Ownership & Optimization (Salesforce eCommerce) – Serve as the primary business owner of the Salesforce eCommerce platform for Parts, partnering closely with IT and technology teams.
• Lead requirements definition, backlog prioritization, and feature enhancements across merchandising, search, navigation, checkout, promotions, and account experiences.
• Cross-Functional Leadership & Collaboration – Act as the central point of coordination across Service, Product, Marketing, Analytics, UX, Content, Pricing, Legal, Security, and Technology.
• Align stakeholders around shared priorities, timelines, and success measures for eCommerce initiatives.
• Lead cross-functional planning and execution to ensure seamless delivery of site enhancements and experiences.
• People Leadership & Team Development – Directly manage one eCommerce-focused digital marketer, providing coaching, development, and clear direction.
• Analytics, Insights & Optimization – Partner with analytics teams to define KPIs, dashboards, and reporting that measure eCommerce health and revenue impact.
• Lead experimentation efforts including A/B testing and iterative optimization to improve performance over time.