Responsibilities

• Supervise the creation, development and production of digital marketing initiatives and oversee the company's digital presence to support brand reputation, business priorities and audience engagement.
• Oversee the planning, design and production of digital communications to support external communication programs, including but not limited to:
• - Public advocacy
• - Customer service
• - Safety
• - Recruitment and public awareness.
• Supervise the evaluation of digital communications projects and provide recommendations for improvements, innovations, development of additional electronic communication channels and content.
• Consult on creative aspects of web page design and content with a focus on user experience, accessibility, and navigation best practices.
• Maintains the company's digital image ensuring content is optimized for digital channels, meets all brand standards, and leverages new ways to engage digital audiences.
• Implement Generative Engine Optimization (GEO)/ Search Engine Optimization (SEO) strategies to ensure content is optimized for digital channels, including AI-driven search engines, to improve discoverability and performance.
• Research and apply emerging trends in digital marketing, UX design, and technology to keep strategies current.
• Develops and oversees analytics to determine success of programs and desired outcomes.
• Collaborate with PR and other teams to ensure integrated campaigns across all digital channels.
• Regular and reliable attendance is required in performance of job.
• Employee may be required to perform additional responsibilities as assigned.

Requirements

• Applicants must be authorized to work in the United States.
• Read and write fluently in English.
• Bachelor's degree is preferred (see above under nice_to_have).
• Thorough Knowledge And Expertise Related To Digital marketing principles and positioning
• Thorough Knowledge And Expertise Related To Communicating through use of digital mediums
• Thorough Knowledge And Expertise Related To Writing & structuring online content for clarity and engagement
• Thorough Knowledge And Expertise Related To Website content management systems, usability and user experience best practices
• Thorough Knowledge And Expertise Related To Analytics tools for measuring UX and engagement
• Understanding of SEO and Generative Engine Optimization (GEO) strategies.
• Experience with a variety of the digital marketing concepts, practices and procedures
• Experience identifying, researching and analyzing trends to assure communications meet current technical and creative standards
• Experience compiling and preparing project specifications, reports and correspondence

Preferred

• Preferred Bachelor's degree in Mass Communications, Marketing, Public Relations, or a related field

Benefits

• - Medical/Dental/Vision packages that fit your family's needs.
• - Paid Time Off
• - 401K that is 100% matched up to 6%.
• - Profit Sharing Plan
• - Paid Parental Leave
• - Basic and Optional Employee Term Life Insurance
• - Education Assistance and Tuition Reimbursement