Responsibilities

• Partner with payments and treasury leadership to translate business strategies, product priorities and growth objectives into integrated marketing plans and initiatives.
• Support the marketing of treasury management solutions and payments offerings, including BuseyPayments, ensuring alignment with established business direction and market focus.
• Collaborate with product and treasury partners to support product launches, enhancements and lifecycle marketing efforts that reflect defined positioning and client strategies.
• Bring forward client insights, competitive tactics and market observations to inform marketing approaches and enhance message effectiveness.
• Attend payment sales meetings – connect opportunities to further support the treasury and payments roadmap and bring back overarching initiatives to the marketing team.
• Develop and deliver sales enablement tools—including presentations/pitches, sales sheets/collateral, video content (demos, how tos, about us, expert positioning, etc.) and client guides—to support sales-led client engagement strategies.
• Align marketing resources and messaging with sales priorities and go-to-market positioning, in partnership with payments goals.
• Collaborate with sales and product partners to support cross-sell and upsell efforts across deposit, payments and treasury solutions.
• Support activation through tradeshow participation, sales presentations, client engagement efforts and relationship-building initiatives
• Maintain ongoing feedback loops with frontline sales and relationship teams to refine materials and ensure alignment with client needs and sales outcomes.

Requirements

• Strong understanding of deposit products, payments, treasury management and/or FinTech solutions.
• Strong analytical mindset with experience in campaign reporting, dashboards and performance optimization preferred.
• Familiarity with regulatory and compliance considerations in financial services marketing.
• Experience with PowerBI, HubSpot, prospecting tools (ZoomInfo, RelPro, etc.), SalesForce, Smartsheet, Monday.com, dynamic presentation tools, social media management platforms and more.
• 5+ years experience in marketing, with experience in commercial payments and deposit growth within the financial services sector
• Demonstrated experience developing and executing multi-channel marketing campaigns tied to measurable business outcomes.
• Experience supporting B2B or B2B2C financial solutions (treasury, payments, cash management) preferred.
• Experience working within a brand-led, enterprise marketing organization preferred.
• Bachelor’s degree in Marketing, Business, Communications, or a related field

Preferred

• Experience supporting B2B or B2B2C financial solutions (treasury, payments, cash management) preferred.
• Experience working within a brand-led, enterprise marketing organization preferred.

Benefits

• 401(k) match
• profit sharing
• employee stock purchase plan
• paid time off
• medical, dental, vision
• company-paid life insurance and long-term disability
• supplemental voluntary life insurance
• short-term and long-term disability
• wellness incentives
• employee assistance program