Responsibilities

• Tracks and leads development of marketplace commerce direct digital investment program successes and failures (Amazon, Walmart, Target, Criteo, Instacart, Kroger, etc.) off-site/on-site display
• Lead strategy and planning process as well as activation of e-retail direct digital investment programs
• Monitors performance in order to leverage learnings for future strategic recommendations
• Interfaces with other team members to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Identifies key client opportunities, potential risks and other key nuances which affect the health of the business
• Works with Director and AD to ensure client deliverables for quality and ensures that recommendations and work product are sound and viable
• Creates digital account strategies and plans for each client
• Provides excellent communication via phone, emails and direct contact
• Effectively creates and delivers client presentations and provides thought leadership to clients
• Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs

Requirements

• Bachelor’s degree or higher in marketing, advertising, business or equivalent
• 3+ years of media management experience with an emphasis on direct digital investment
• 1-2+ years of experience managing direct digital investment campaigns with strong understanding of the retail media landscape preferred
• Strong cross-media planning background; digital planning capability, including retail or Amazon, is highly desired
• Experience with DCM, Epsilon, and others required
• Experience with Media Ocean is a plus
• Deep knowledge of key retailers, their ecosystems, and go-to-market strategies
• Experience in Consumer Package Goods industry (CPG) preferred
• Past experience working on a pitch team is a plus, however prior experience working in a business development function is not required
• Knowledge and use of industry tools, and ability to learn and utilize Publicis Groupe proprietary tools

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.