Responsibilities

• Tracks and leads development of marketplace commerce direct digital investment program successes and failures (Amazon, Walmart, Target, Criteo, Instacart, Kroger, etc.) off-site/on-site display
• Lead strategy and planning process as well as activation of e-retail direct digital investment programs
• Monitors performance in order to leverage learnings for future strategic recommendations
• Interfaces with other team members to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Identifies key client opportunities, potential risks and other key nuances which affect the health of the business
• Works with Director and AD to ensure client deliverables for quality and ensures that recommendations and work product are sound and viable
• Creates digital account strategies and plans for each client
• Provides excellent communication via phone, emails and direct contact
• Effectively creates and delivers client presentations and provides thought leadership to clients
• Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs

Requirements

• Bachelor’s degree or higher in marketing, advertising, business or equivalent
• 3+ years of media management experience with an emphasis on direct digital investment
• 1-2+ years of experience managing direct digital investment campaigns with strong understanding of the retail media landscape preferred
• Strong cross-media planning background; digital planning capability, including retail or Amazon, is highly desired
• Experience with DCM, Epsilon, and others required
• Experience with Media Ocean is a plus
• Deep knowledge of key retailers, their ecosystems, and go-to-market strategies
• Experience in Consumer Package Goods industry (CPG) preferred
• Past experience working on a pitch team is a plus, however prior experience working in a business development function is not required
• Knowledge and use of industry tools, and ability to learn and utilize Publicis Groupe proprietary tools

Preferred

• Bachelor’s degree or higher in marketing, advertising, business or equivalent
• 3+ years of media management experience with an emphasis on direct digital investment
• 1-2+ years of experience managing direct digital investment campaigns with strong understanding of the retail media landscape preferred
• Strong cross-media planning background; digital planning capability, including retail or Amazon, is highly desired
• Experience with DCM, Epsilon, and others required
• Experience with Media Ocean is a plus
• Deep knowledge of key retailers, their ecosystems, and go-to-market strategies
• Experience in Consumer Package Goods industry (CPG) preferred
• Past experience working on a pitch team is a plus, however prior experience working in a business development function is not required
• Knowledge and use of industry tools, and ability to learn and utilize Publicis Groupe proprietary tools