Responsibilities

• Manage the planning, implementation and execution of digital and traditional media plans with heavy collaboration across digital, TV, social, and programmatic ensuring campaigns deliver on KPIs
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Assist with planning initiatives including ideation, deck writing, budget and channel allocation, audience development, scheduling and establishing benchmarks for control
• Client Budgets:
• Manage client budgets, flowcharts, and the media authorization process, ensuring compliance and clear internal team and client communication.
• Assist in troubleshooting and revising budgets, while communicating relevant impacts and solutions to the team.
• Play a critical role in the development of media strategies & plans:
• Support strategic solutions, audience outcomes, and senior brand experience team members in developing holistic paid, owned, and earned media strategies (e.g., audience approach, communications strategy, channel allocation, media flighting).
• Create and evaluate full-funnel media plan budget scenarios using proprietary and syndicated tools, applications, historical performance, and audience insight.
• Lead development and presentation of paid media tactical recommendations in partnership with internal team members, including developing and socializing internal cross-functional briefs.

Requirements

• 3+ years of experience in media planning experience across media channels (digital & traditional)
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Experience working within media systems/platforms (Lumina, Kantar, IMS, Media Tools Flowchart Software, R/F and Optimization Software, comScore, Prisma, Mbox, MRI/GfK, GWI)
• Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
• Demonstrated ability to learn new propriety software and processes quickly and proficiently
• Strong communication skills, with ability to present to clients, maintain client correspondence and internal documentation
• Understanding of activation/negotiation team functions and the capabilities of each media channel to improve the impact and components within each campaign
• Pharma media (DTC) background highly preferred
• Previous team management experience is a plus
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

Preferred

• Pharma media (DTC) background highly preferred

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.