Own the paid social activation lifecycle for SSCG accounts, turning analyses, launch readiness, and optimizations into measurable client outcomes.

• Planning: Lead landscape, competitor and trend analyses to inform campaign strategy and audience targeting approaches.
• Recommendations: Present insights with a client-focused lens and ensure paid activations apply SSCG best practices and standards.
• Development: Oversee launch readiness, campaign setup accuracy, and timely delivery across assigned campaigns.
• Activation Learnings: Apply campaign learnings to refine activation approaches and improve execution quality.
• Team Collaboration: Partner with Managers and junior team members to reinforce workflows, QA habits, collaboration, and performance-driven execution.
• Optimization: Leverage in-platform expertise and performance data to guide campaign optimizations and ongoing improvements.
• Testing & Platforms: Identify testing opportunities, betas, and emerging platform capabilities to share with leadership and client teams.
• Stewardship: Support Associate Directors/Directors with strategic client communications and account coordination.
• Client Communications: Lead day-to-day client communications for assigned accounts, ensuring consistent delivery across campaigns, reporting and client materials.
• Reporting: Lead reporting and data analysis for priority engagements and help develop narratives linking performance to client goals.