Direct Response Copywriter

Location: Fully Remote (US / Canada)

Job Type: Full-Time

We spent seven figures on paid media monthly. The copy you write here gets tested at scale within days — not buried in a Google Doc. If you want real reps with real data on what converts, keep reading.

About the Role

This is a hands-on execution role. You'll write daily — ads, landing pages, emails — and learn fast from performance data. You'll conduct deep research to uncover what actually persuades our customers, then translate that into copy that drives clicks, conversions, and revenue. The ideal candidate is obsessed with buyer psychology and can turn insights into revenue-driving copy.

This is not a strategy or management role. You're here to write copy that converts, iterate based on data, and consistently beat controls.

About Uproot Clean

Uproot Clean is a 9-figure pet care brand scaling rapidly across DTC and major retail (Walmart, Target, Chewy). Our growth engine is pure Direct Response.

We run seven figures monthly across Facebook, Google, and YouTube, and your work has an immediate, massive impact. Here, copy doesn't sit in a Google Doc awaiting layers of approval—it goes live, gathers data, and wins or gets cut.

The Scale of our Sandbox:

Volume: We test ~50 new ad concepts and ~10 landing page variants every month.
Speed: You’ll know if your copy converts within days, not months.
Impact: At Uproot, Copy isn't a "support" function—it is the marketing. You will directly influence the performance of millions in ad spend.

This Role Is For You If:

You want to write direct response copy daily and judge success by performance, not opinions
You think in hooks, angles, benefits, and offers—and know how to turn psychology into sales
You actively study what's working, apply it fast, and improve through iteration
You take feedback and data seriously and use both to sharpen your copy
You're driven, self-directed, and accountable for output and results

This Role Is NOT For You If:

You rely on brand language, trends, or "clever" copy instead of clear, conversion-focused DR
You need heavy direction, struggle to produce consistently, or get attached to your first draft
You don't have a working understanding of funnels, offers, and customer objections
You'd rather talk strategy than write, test, and iterate

What You'll Do

Research-Driven Copy Development

Conduct deep research before writing: customer reviews, support tickets, forums, competitor analysis, clinical studies, and credible third-party sources
Identify and validate what is actually true about the product, customer, and problem
Extract real proof, mechanisms, and specific insights to support claims
Uncover unique, defensible angles rather than justify preconceived ideas
Ground all copy in facts and understanding, not vague language or clever phrasing

Direct Response Copywriting

Write high-converting ad copy weekly for paid social, search, and performance channels
Write conversion-focused landing pages on a regular cadence
Write revenue-driving email campaigns for promotions, launches, and lifecycle flows
Adapt messaging across formats while maintaining clarity and persuasion

Testing & Optimization

Iterate on hooks, angles, headlines, and CTAs based on performance feedback
Collaborate with media buyers, retention managers, and creative teams to test new concepts
Analyze winning and losing copy to continuously improve results

Cross-Functional Collaboration

Work closely with design, media buying, and email teams to align copy with creative execution
Participate in creative brainstorms to generate new angles and hypotheses
Support product launches with clear, compelling, benefit-driven messaging

Market & Customer Understanding

Study customer reviews, objections, and language patterns to inform copy
Analyze competitor ads and funnels to identify opportunities
Apply proven psychological triggers while avoiding gimmicks or hype

Benefits & Compensation

Competitive base salary + performance-based bonus structure
Fully remote - work from anywhere in the US or Canada
Paid time off
Flex days. Enjoy an extra quarterly day off to unwind and recharge your energies whenever you desire
Fully covered medical insurance, including health, dental, and vision. (US-based employees)

Requirements

Must Have:

3+ years of hands-on direct response copywriting experience
At least 1 year of writing in supplements, health, beauty, or adjacent regulated categories
Proven track record of writing copy that converts (portfolio examples or performance metrics)
Strong understanding of funnels, offers, and buyer psychology
Excellent written American English — clear, direct, and persuasive
Comfortable with feedback and fast iteration cycles
Self-motivated and execution-focused
Full-time availability during US EST hours
Fixed, reliable workspace (not digital nomad)

Work Requirements

⏰ Schedule: Monday-Friday, 8:00 AM - 5:00 PM EST

💻 Workspace: Fixed, professional setup required

⚡ Our team shows up and ships every day. If that pace energizes you instead of intimidating you, you'll fit right in.

Examples of Our Current Winning Landers

We believe in showing, not just telling. Here are some of our converting pages:

https://order.uprootclean.com/danger-001
https://uprootclean.com/pages/pet-hair-remover-c006-l2-2
https://uprootclean.com/pages/washing-machine-cleaner-pro-wmt007-l3-3
https://order.uprootclean.com/paw-cleaner/cracked-paws

Ready to Apply?

If this sounds like the environment where you do your best work, apply today!

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