Summer Intern- Product Marketing, AI and Customer Segmentation at Sharp Business USA | Downers Grove, IL

Sharp Business USA

Summer Intern- Product Marketing, AI and Customer Segmentation

Downers Grove, IL (Hybrid)

Salary Not AvailableIntern/New GradVolunteer

Posted 4 months ago

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Job Summary

Drive AI-enabled customer segmentation for Sharp’s display products, turning data into actionable market insights.

Primary ownership: Develop an AI-enabled segmentation framework and define key customer segments.
Must-have: Strong analytical skills and proficiency with data tools (Python/SQL).
Standout: Ability to translate analytics into product positioning and GTM strategies.

Job Description

Responsibilities

Develop an AI-enabled customer segmentation framework for Sharp’s display products
Identify and define key customer segments based on attributes such as industry, use case, size, and buying behavior
Build a structured framework to evaluate: Product attributes and value drivers; Key customer profiles and decision makers; Propensity to buy across segments; Predominant channels and routes-to-market (RTM)
Analyze internal and external data sources to generate actionable insights
Translate analytical findings into clear recommendations that support: Product prioritization; Product positioning and messaging; Promotional and go-to-market strategies
Present findings and recommendations to the Product Marketing leadership team

Requirements

Pursuing a Bachelor’s or Master’s degree in Marketing, Business, Analytics, Data Science, Computer Science, or a related field
Strong analytical and problem-solving skills
Interest or coursework in AI, machine learning, data modeling, or advanced analytics
Ability to structure ambiguous problems and turn data into clear business insights
Proficiency with Excel, PowerPoint, and data analysis tools (e.g., Python, R, SQL, or similar)
Strong written and verbal communication skills
Self-starter with curiosity, attention to detail, and a collaborative mindset

Preferred

Experience with Python, R, SQL or similar as a plus

Sharp Business USA

Sharp Imaging and Information Company of America strives to help businesses achieve Simply Smarter work by helping companies manage workflow efficiently, create immersive and engaging environments, and increase productivity. As a total solutions provider, Sharp has a reputation for innovation, quality, reliability, and industry-leading customer support expertise.

Founded in 1962

Montvale, New Jersey, USA

935 employees (50 in marketing)

business.sharpusa.com