Responsibilities

• Assist With Steampunk's Evolving Brand By - Developing an experience-based brand presence that inspires and incites action.
• Executing the brand across all channels of communications to include business materials, presentations, reports, sponsorships, websites, social media, office environments, events, merchandise, advertising, literature, and electronic communications.
• Assist with the management of brand elements (color, logo, iconography, voice, tagline, etc.) and assets (images, graphic files, artwork for packaging, etc.)
• Driving consistency across all touch points – “living the brand” internally by driving brand engagement and governing compliance (brand guidelines)
• Work associated to help continue development and implementation of Marketing Communications plan to align with department goals.
• Conceiving, writing/creating and delivering compelling content specific to target audiences that reinforces value propositions and brand positioning (e.g., graphic design and storyfication)
• Creating and distributing content via the most effective channels (e.g., social media, email, print, events, blogs) – the right media mix
• Ensuring an integrated approach across all touch points to create a consistent employee and client experience
• Help deploy website updates and other digital tools ensuring proper maintenance and development
• Provide reporting as requested
• Exposure to MarCom SG&A budget and forecasted spend estimates
• Conduct competitive research and benchmarking of MarCom initiatives. Remain informed of industry trends and communicate relevant updates and recommendations to department.
• Assist with company, portfolio, and industry event management as necessary
• Improve internal communications. Assist with internal communication needs such as newsletter creation, communication for special projects and corporate initiatives (e.g., values), and press releases
• Support recruiting efforts through communications, events, and initiatives
• Relationships With Others’ Jobs - Communicates and collaborates with sector delivery organizations to drive effectiveness of MarCom initiatives
• Partners with Portfolio Leads on special projects to drive value-added service and customer engagement initiatives
• Works with HR and Recruitment Marketing Manager on internal and external recruiting process and communication needs. Collaborates with all locations on company-wide initiatives (e.g., values, brand promise)