Summer 2027 Intern - Marketing - Copywriter

Responsibilities

• Write, edit and optimize consumer-facing digital content across formats such as articles, product and landing pages, FAQs, email, social content and video scripts.
• Learn how copy changes based on the audience, channel, customer need and stage of the decision-making journey.
• Use SEO and search insights to help create content that is useful, easy to find and aligned with what customers are looking for.
• Research topics and translate complex insurance or financial concepts into clear, approachable language.
• Partner with copywriters, content strategists, SEO professionals and other marketing teams to develop and improve content.
• Participate in content reviews and learn how feedback, brand standards, accessibility, legal considerations and customer insights shape published work.
• Explore responsible uses of generative AI for research, ideation, drafting and editing while applying human judgment to the final product.
• Review content performance and learn how data and customer behavior can inform future writing and optimization.
• The intern is expected to complete one or more meaningful content projects during the summer, potentially including developing new digital content, optimizing existing content or helping create a connected set of content around a customer topic or need.
• The intern will receive hands-on coaching and exposure to digital copywriting, editing, SEO and AI search fundamentals, content strategy, brand voice, accessibility and the processes required to publish consumer-facing content within a large organization. Project assignments may span multiple digital channels to help build a broader understanding of how copywriting works across the customer experience.

Requirements

• Seeking a current Sophomore, Junior or Senior in an undergraduate program majoring in Communications, Journalism, English, Marketing, Public Relations, Advertising, or a related discipline, with a graduation date of December 2027 or later.
• An ideal candidate will have experience with:
• Strong writing, editing and proofreading skills, including familiarity with AP style.
• Ability to write clearly and adapt content for different audiences, formats and purposes.
• Experience collaborating across teams and incorporating different perspectives and feedback into solutions.
• Ability to adapt across different types of work and priorities in a dynamic environment.
• Strong attention to detail and willingness to receive and apply feedback.
• Strong verbal, listening, and presentation skills.
• Self-motivated and proactive with the ability to take ownership of assignments while seeking input and guidance when appropriate.

Preferred

• Interest in a career in copywriting, journalism, digital content, content marketing or a related field.
• Coursework or experience in writing for digital channels, journalism, marketing, communications or advertising.
• Writing samples or a portfolio demonstrating strong writing ability.
• Familiarity with SEO, content management systems, analytics or digital marketing concepts.
• Experience using generative AI tools responsibly for writing, research or ideation, with an understanding that AI-generated content requires review and editing.
• Experience writing for multiple formats or audiences through coursework, student organizations, internships, freelance work, publications or personal projects.

Benefits

• Time Off
• - 40 hours of Life Leave
• - Military Leave
• Financial Benefits
• - 401(K) Savings Plan (Eligible at age 18)
• - Mutual Funds (Eligible at age 18)
• - Commuter Benefits
• Miscellaneous Benefits
• - Wellness programs
• - US Discount program