Responsibilities

• Own and deliver the overall marketing strategy for the business
• Bring new, practical marketing ideas that drive awareness and revenue
• Define and manage social media strategy (channels, tone, cadence, campaigns)
• Direct and manage content creation output (briefing, standards, consistency)
• Plan and execute local marketing campaigns to increase footfall and repeat visits
• Build and manage relationships with: local businesses and offices; universities and university staff; student communities; local organisations and partners
• Drive awareness within a 20-mile local radius
• Coordinate and manage external suppliers: designers; printers; agencies; media partners
• Monitor performance and adjust activity based on results (reach, engagement, bookings, ROI)

Requirements

• Proven experience as a Marketing Manager (not assistant / junior / trainee)
• Demonstrated ability to work independently and take ownership
• Experience in hospitality, food, retail, or local consumer businesses
• Strong understanding of UK consumer behaviour and local marketing culture
• Fluent English (written and spoken) suitable for UK-facing campaigns
• Confident managing people, suppliers, and campaigns end-to-end
• Comfortable being present on-site and involved in the business

Preferred

• Experience running local, community-led campaigns
• Experience working with restaurants, bars, or hospitality groups
• Familiarity with Meta ads, partnerships, promotions, and local outreach