Subscription & Retention Manager $25–$35/hr – DTC Supplement Brand (Part-Time, Remote) at HelloNutra | USA | $25/hr – $35/hr

Subscription & Retention Manager $25–$35/hr – DTC Supplement Brand (Part-Time, Remote)

USA (Unknown)

$25/hr – $35/hrMid Level3+ years expPart time

Posted 3 months ago

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Job Summary

Drive subscription growth and retention for HelloNutra’s subscription programs, focusing on increasing recurring revenue and LTV.

Must-have: 3+ years in subscription e-commerce, retention, or lifecycle marketing
Standout: Experience running cross-functional lifecycle flows (Email/SMS) and data-driven testing

Job Description

Responsibilities

Own subscription performance across all SKUs, with a focus on increasing recurring revenue and customer lifetime value
Turn first-time buyers into long-term subscribers through optimized offers, flows, and customer experience
Increase subscription conversion rate across PDP, cart, checkout, and post-purchase flows
Optimize Subscribe & Save offers, bundles, trials, cadence options, and incentives
Launch and manage ongoing tests to improve opt-in rate, AOV, and average subscription tenure
Reduce churn across cancellations, failed payments, skips, pauses, and passive churn
Build and optimize save flows, winback campaigns, pause alternatives, and cancellation intercept strategies
Improve retention across key cohorts (month 2, month 3, month 6, etc.)
Analyze churn drivers and implement solutions quickly
Partner with Email and SMS teams to build and optimize lifecycle flows including onboarding, replenishment, reorder, education, and loyalty
Improve engagement through personalized and behavior-driven messaging
Drive cross-sell and upsell strategies across the customer lifecycle
Own weekly retention and subscription reporting, including: Active subscribers, New subscriber conversion rate, Churn rate and retention cohorts, Failed payment recovery, Average subscription duration, Subscription revenue as a % of total revenue
LTV by cohort? Translate data into clear insights and actionable plans? Collaborate cross-functionally with Paid Media, CRO, Creative, CX, and Operations teams? Ensure acquisition strategies drive high-LTV subscribers (not just low CAC customers)?? Coordinate with operations and inventory planning to support recurring demand

Requirements

3+ years of experience in subscription e-commerce, retention, or lifecycle marketing roles
Proven experience growing recurring revenue and improving retention for DTC brands
Deep understanding of subscription economics (LTV, churn, payback period, cohort analysis)
Experience with Shopify and subscription platforms (Recharge, Skio, Stay AI, etc.)
Experience with lifecycle tools such as Klaviyo, Postscript, Attentive, or similar
Strong analytical mindset with a bias toward testing and iteration
Highly organized, proactive, and results-driven