Responsibilities

• Define the user journey to drive paid subscription conversion onsite and via email.
• Help shape the structure and packaging of City Cast DC's subscription tiers and value proposition
• Develop robust lifecycle communications including welcome, retention, and winback series
• Partner with the City Cast membership manager to develop and run ad hoc membership campaigns across email, website, social and podcast messaging
• Partner with editorial and audience teams to promote subscriber benefits such as original paywalled content, member events, swag
• Write or closely direct copy for all acquisition touchpoints including website, newsletter in-podcast CTAs
• Track and report on core subscription metrics: conversion rate, churn rate, LTV, and net subscriber growth
• Translate data into clear recommendations and share findings with key stakeholders
• Stay current on industry best practices around personalization, segmentation, and platform capabilities.

Requirements

• 2-5 years of experience in a consumer subscription business, with a very strong preference for media experience.
• experience on growth or lifecycle marketing, conversion-rate optimization or product marketing
• Solid grasp of subscription funnel economics — you know what moves conversion and retention rates and why.
• Familiar with membership and CRM tools.
• A strong, clear writer who can match a brand voice and craft copy that converts.
• Data-informed mindset — able to interpret metrics and apply insights.
• Able to manage multiple projects in a fast-moving environment
• Genuine enthusiasm for local journalism and the communities it serves.

Benefits

• excellent benefits