Studio Marketing Specialist

Ashburn, VA (On-site)

Salary Not AvailableMid LevelPart time

Posted 2 months ago

Job Summary

Own local community growth by building partnerships, planning and tracking events, and driving studio membership through hands-on activation and data-informed optimizations.

  • Community & Growth: Lead community tactics, partnerships, and local event activations to generate memberships.
  • Events & Partnerships: Manage events and cultivate 8+ activations and 3 partnerships across regions to maximize funnel metrics.
  • Measurement & Reporting: Track funnel metrics, report monthly activations and revenue, and adjust plans based on data.

Job Description

Own local community growth by building partnerships, planning and tracking events, and driving studio membership through hands-on activation and data-informed optimizations.

  • Lead Generation & Prospecting: Implement community tactics to generate new membership.
  • Track and analyze the effectiveness of these strategies, making data-driven adjustments as necessary. Including post event lead follow up if the studio has not done so within 48 hours
  • Partnership Development: Identify and cultivate relationships with local businesses and organizations to establish B2B partnerships. Leverage these partnerships for co-marketing opportunities, events, and promotions to drive studio trial.
  • Event Management: Plan and execute local marketing events and promotions, ensuring studio teams are fluent in lead tracking and follow up. Coordinate with studio team that events are staffed to maximize event impact.
  • Expectation that this role will work at as many events monthly based on total hours
  • Identifying and Scheduling a minimum of 8 events/activations and 3 partnerships across all regions
  • Community Engagement: Act as a brand ambassador within the community, participating in local events and fostering positive relationships with current and potential members. When live in-market
  • Support regional team on tentpole event activation including DriTri, Anniversaries and Fitness Festival
  • Utilize social media to find and active with local partners
  • Monthly Reporting: Complete the monthly reporting tracker that includes future and current month activations along with key funnel metrics from Orangebook: Leads/Intros/Members and associated revenue by the 2nd day of the following month
Empire Portfolio Group logo

Empire Portfolio Group

Empire Portfolio Group is a leading wellness services franchisee. As a franchisee and area representative of Orangetheory Fitness, Empire operates and oversees 150 Orangetheory Fitness studios across New York, New Jersey, Connecticut, Maine, Vermont, New Hampshire, North Carolina, South Carolina, Virginia, and Washington, D.C. Empire was awarded “2022 Area Representative of the Year” by Orangetheory Fitness, the top award in the Orangetheory franchise system for best operator. Empire is also an area developer and franchisee of Relive Health, a Florida-based provider of anti-aging services including hormone optimization, medical aesthetics, vitamin therapy and regenerative medicine.

Founded in 2012
New York, New York, USA
66 employees (6 in marketing)

Marketing Team

Marketing Team Size
3 (5% of company)

Traffic Signals

Monthly Visitors
1.3K
Traffic Source Mix
Search
26.8%
Direct
49.1%
Referral
6%
Social
16.6%
Paid
1.3%

Headcount Trend

Current headcount: ~67
Empire Portfolio Group logo

Studio Marketing Specialist

Empire Portfolio Group · Ashburn, VA · On-site