Responsibilities

• Conduct market research to identify target audiences and develop detailed customer personas and profiles tailored to each client’s needs.
• Develop a comprehensive, cohesive marketing strategy that guides team members throughout the project and can be handed off to the client upon completion.
• Utilize Google Analytics to gather and interpret data that informs strategic decisions.
• Collaborate with interdisciplinary team members to ensure all project deliverables align with the established marketing strategy.
• Adapt strategy recommendations to align with UVU brand and asset guidelines where applicable.
• For web-focused projects, develop a strategy that accounts for web presence, user experience considerations, and online audience behavior.

Requirements

• Must be a current student at Utah Valley University, preferably studying Marketing, Digital Marketing, Business Management, or a related field.
• Ability to collaborate effectively within a multidisciplinary team.
• Strong organizational skills and ability to meet project deadlines.
• Demonstrated understanding of marketing strategy development, including audience research and customer persona creation.
• Familiarity with Google Analytics or similar data analysis tools.
• Strong written and verbal communication skills, with the ability to present strategy clearly to both team members and clients.
• Ability to manage time effectively and deliver quality work within an 8–12 week project timeline, at approximately 10 hours per week.
• Experience or coursework in brand strategy, market research, or consumer behavior preferred.
• Comfortable working within established brand guidelines and adapting creative direction accordingly.
• Best fit for a student pursuing Marketing, Digital Marketing, or related field with interest in cross-functional projects.