Responsibilities

• Social Marketing: Adapt social media strategies to enhance brand awareness and drive traffic in-store and online on various platforms (Facebook, TikTok, Instagram, Snapchat, Twitter/X, YouTube, LinkedIn, etc.).
• Social Marketing: Execute on guidance provided by the Senior Social Media Manager.
• Social Marketing: Create regular, original, on-brand content for social media, including copy/storytelling, video, live streams, and photography.
• Social Marketing: Manage time and projects by utilizing a team content calendar and submitting content for approval at least 1 week in advance.
• Social Marketing: Grow social media audiences on all platforms with the use of promotions, contests, partnerships, and other effective tactics.
• Social Marketing: Analyze performance metrics and trends on a weekly basis to refine content creation for optimal outcomes.
• Social Marketing: Collaborate with other Student Marketing Directors, influencers, athletes, and administrators through social media content to establish meaningful connections and drive traffic to the store.
• Social Marketing: Meet regularly with the Senior Social Media Manager on campaigns, social media best practices, etc.
• Social Marketing: Respond to customer service inquiries on social media and through the website.
• In-Store Marketing: Engage university administrators to support and drive traffic to the Campus Store.

Requirements

• Applicants must be enrolled as students at the university where this position is being offered.
• Sophomore or Junior.
• Applicants must be able to work 20 hours a week.
• Creative thinker with a keen eye for engaging content.
• Ability to thrive in a fast-paced, dynamic, and entrepreneurial environment.
• Up-to-date knowledge of social media trends, algorithms, and best practices.
• Self-starter who takes the initiative.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Able to build and present reports on your efforts that show an evaluation of your performance and provide leadership with the ability to track results.

Benefits

• We offer a comprehensive benefits package which includes medical, dental, vision, disability, wellness programs, 401(k) plan, flex spending, paid holidays, and paid time off. Eligibility for benefits is governed by the applicable policies and plan documents.