Student / Intern | Web Services | Day | Part-Time

Gainesville, FL

Salary Not AvailableIntern/New GradPart time

Posted 6 weeks ago

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Job Summary

Own social storytelling on UF Health across platforms, turning trends into patient-centered content while tracking sentiment and planning calendars.

  • Trend spotting: insert timely topics to reinforce empathy and wisdom.
  • Content cadence: plan, publish, and optimize engaging social posts.
  • Sentiment and analytics: guide adaptation and explore new channels.

Job Description

Responsibilities

  • Identifies trending stories on social platforms and opportunities to tell UF Health’s stories through those lenses.
  • Reviews social sentiment about the organization and collects data for review.
  • Keep social content continually rich and engaging
  • Assist in adapting methods of delivering social patient-centered content based on analytics and audience reaction
  • Research and communicate opportunities to use trending topics to reinforce our missions of empathy and wisdom
  • Arrange planning and publishing calendars
  • Observe social media sentiment for UF Health in the community
  • Keep aware of current social media platforms, their use, and potential audiences
  • Explore new social opportunities using new tools or platforms