Responsibilities

• Identifies trending stories on social platforms and opportunities to tell UF Health’s stories through those lenses.
• Reviews social sentiment about the organization and collects data for review.
• Keep social content continually rich and engaging
• Assist in adapting methods of delivering social patient-centered content based on analytics and audience reaction
• Research and communicate opportunities to use trending topics to reinforce our missions of empathy and wisdom
• Arrange planning and publishing calendars
• Observe social media sentiment for UF Health in the community
• Keep aware of current social media platforms, their use, and potential audiences
• Explore new social opportunities using new tools or platforms