Student Engagement Content Specialist

Responsibilities

• Develop and manage a calendar focused on student-experience content for Atlanta and Savannah
• Collaborate with internal departments to develop initiatives that enhance student involvement and social media interactions
• Evaluate communication initiatives using metrics and positive sentiment and create reports about coverage and posts
• Follow the social media team’s content approval, editorial processes, and content guidelines
• Create pre-promotional graphics and produce, shoot, and edit vertical videos for SCAD social media channels
• Create content for student success initiatives, student-forward events, and resources
• Maintain a consistent posting cadence
• Identify, recruit, and collaborate with student influencers to produce authentic, impactful content that showcases the SCAD experience
• Pitch, build, and maintain relationships with student clubs and organizations to feature their activities and achievements on social media platforms
• Partner with the social media team to manage weekly graphics for student success initiatives

Requirements

• Bachelor’s degree
• Experience shooting and editing short-form, algorithm-friendly content for social media platforms (e.g., TikTok, Instagram Reels, and YouTube Shorts)
• Exceptional written and verbal communication skills
• Strong problem-solving, data analysis, and organizational skills
• Attention to detail
• Ability to move through processes quickly and efficiently
• Travel required: Less than 10%

Preferred

• SCAD experience
• Background in graphic design