Responsibilities

• Lead strategic projects for Measurement, focused on Media Effectiveness (e.g., experimentation and incrementality, marketing mix models) at the Americas scale that shape the future operating model and support business priorities; oversee multiple strategic opportunities and design organization-wide strategic processes to ensure long-term goals are defined and met.
• Define, align upon and execute against priority regional product objective key results (OKRs) and activation priorities, metrics, and strategies; build rigorous governance systems to diagnose, discuss and progress against key business goals.
• Work with internal stakeholders (e.g., Sales, Go to Market, Marketing) cross-functionally to deliver solutions that meet our business objectives; influence Global stakeholders to build solutions for regional needs.
• Conduct in-depth analysis of media effectiveness products and impacted revenue data to identify trends, insights and intelligence to support decision making and activation.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

Preferred

• Experience in sales or product strategy in traditional or digital advertising.
• Experience in, Measurement, particularly Experimentation, Incrementality, Marketing Mix Models (MMM).
• Distinctive problem-solving, strategic and investigative capabilities, and track record of building trusted relationships with executive stakeholders.
• Strong operational excellence, with the ability to prioritize initiatives, drive progress and adapt quickly across multiple workstreams.
• Customer-focused mindset with the ability to translate product offerings into sales facing value propositions in line with customer business and marketing objectives.