Drive strategic research and creative briefing support for a Strategy Internship at Cheil Dallas, focusing on trend discovery, audience insights, and campaign metrics.

• Trend-hunt and translate cultural shifts into actionable insights.
• Must-have: Enrolled in a Bachelor’s program (advertising/marketing/communications/business).
• Standout: Interest in writing briefs and contributing to creative feedback.

Responsibilities

• Trend-hunt and discover what is new and what is next in the tech, social and cultural realms
• Translate (sub)cultural shifts into unique and useful insights
• Build channel and content plans based on platform nuances and campaign goals
• Help craft target profiles and consumer journeys that find connection opportunities
• Learn how and contribute to writing creative briefs
• Participate in the creative process with honest and insightful feedback
• Help us design, track and report on campaign and brand metrics
• Analyze and identify performance patterns and drivers to define future opportunities

Requirements

• Pursuing a Bachelor’s Degree in advertising, marketing, communications, business or a related field preferred
• Some advertising campaign strategy experience in the classroom or internship a big plus
• Comfortable presenting and articulating ideas to both peers and clients
• Exposure to secondary tools (such as Simmons/MRI, GWI, Brandwatch, Mintel, etc.)
• Strong writing chops- whether you are an English major or not, you understand the importance of writing a strong narrative or point of view
• Able to work onsite in a hybrid environment at the Plano, Texas office. Monday – Thursday. 32 hours a week.