Strategy & Insights Senior Manager

Responsibilities

• Lead integrated communications strategies for campaigns, initiatives, and key parts of the funnel, grounding recommendations in audience understanding, cultural context, and business goals.
• Translate cultural signals, audience research, brand inputs, and platform behavior into clear frameworks, briefs, and strategic narratives that guide creative and media teams.
• Build positioning, messaging, content, and channel approaches that help ideas move naturally across paid, owned, earned, experiential, and partner touchpoints.
• Shape how creative ideas live within media environments by accounting for platform context, format, production realities, and consumer mindset at each touchpoint.
• Lead discovery work by conducting and interpreting primary and secondary research, facilitating workshops, and uncovering the themes that should inform strategy.
• Develop audience segmentation and persona work that helps teams reach the right people with clarity, relevance, and consistency.
• Partner with media, analytics, and client strategy leads to turn insight into practical recommendations, strong plan narratives, and confident client presentations.
• Use measurement learnings, reporting, and campaign performance insights to refine future strategy and continuously improve the quality of integrated thinking.
• Present clear points of view to client stakeholders and help lead working sessions, brainstorms, and planning conversations with confidence and care.
• Support both B2C and B2B engagements, including technology and enterprise categories, by turning complex offerings into human, credible stories that resonate with different decision-makers.

Requirements

• 6+ years of experience in strategy and insights, including X+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
• Expertise in data-driven strategy development, leveraging advanced analytics, data visualization tools (such as Tableau, Power BI), and statistical modeling to extract key business insights.
• Strong experience designing and implementing qualitative and quantitative research methodologies to identify market opportunities and shape strategic recommendations.
• Proven ability to synthesize multiple data sources, competitive intelligence, and industry trends into clear, actionable strategies that drive business growth.
• Deep understanding of consumer behavior, emerging industry trends, and evolving market dynamics to inform high-level decision-making and strategic planning.
• Exceptional communication and storytelling skills, with the ability to distill complex insights into compelling narratives that influence executive stakeholders and cross-functional teams.
• A collaborative and problem-solving mindset, thriving in cross-functional environments where strategic thinking and leadership drive shared success.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by Example and nurturing strong relationships that empower others to excel.

Benefits

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.