Lead Brand Strategist
Interactive Strategies
USA (Remote)
$110K/yr - $130K/yrAgencyFull-timeSenior level10+ years exp.
15 hrs ago
Nike Communications, Inc.
Strategy Director
New York City, NY (On-site)
$105K/yr – $120K/yrDirector/Executive6+ years expFull time
Posted 4 weeks ago
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Job Summary
Own and coordinate high level brand storytelling and activation for Bacardi through cross‑agency teams, shaping a clear narrative and client ready plans that land cultural insights and business impact.
- Lead 360 activation planning, inter‑agency collaboration, and client presentations with concise insights and a sharp narrative.
- Direct briefing and planning across global brands to deliver a cohesive strategic approach from briefs and identified cultural insights.
- Drive the creative process and ensure briefs, consumer points, and timelines align across teams to keep plans fresh and on schedule.
Job Description
Own and coordinate high level brand storytelling and activation for Bacardi through cross‑agency teams, shaping a clear narrative and client ready plans that land cultural insights and business impact.
- Lead 360 activation planning, inter‑agency collaboration, and client presentations with concise insights and a sharp narrative.
- Direct briefing and planning across global brands to deliver a cohesive strategic approach from briefs and identified cultural insights.
- Drive the creative process and ensure briefs, consumer points, and timelines align across teams to keep plans fresh and on schedule.
