Responsibilities

• Lead strategy on major client engagements, from discovery through launch and ongoing optimization.
• Develop brand platforms, positioning, audience frameworks, messaging, and strategic narratives that create a clear foundation for creative work.
• Bring a strong point of view on how brands earn relevance today, including the role of culture, community, creators, social platforms, media behavior, and emerging formats.
• Translate business challenges, research, and cultural signals into concise, inspiring creative briefs and clear strategic direction.
• Partner closely with creative leadership to push ideas from “on brief” to genuinely distinctive, culturally resonant work.
• Lead and contribute to client workshops, working sessions, presentations, and senior-level conversations.
• Work across brand, campaign, social, and content assignments, bringing enough range to determine what each problem actually requires.
• Build trusted relationships with clients by being clear, curious, commercially minded, and willing to challenge assumptions constructively.
• Help shape the quality and rigor of the strategy team’s work, including mentoring and developing a Senior Strategist or junior team member.
• Contribute to new business, including strategic framing, insight development, brief writing, and pitch storytelling.

Requirements

• 8+ years of experience in strategy at a creative, brand, communications, social, or integrated agency.
• Deep experience in brand strategy, including positioning, audience definition, brand architecture, messaging, and platform development.
• A meaningful second discipline in communications planning, social strategy, cultural strategy, media behavior, or digital experience.
• Experience leading strategy on consumer-facing brands, ideally including beauty, wellness, personal care, food and beverage, retail, lifestyle, or other high-consideration, culturally relevant categories.
• Strong instincts for work aimed at women and diverse audiences, with the ability to find a human, specific truth rather than defaulting to category conventions.
• A track record of making strategy that creatives want to make, not strategy that only works in a deck.
• Excellent writing, storytelling, and presentation skills.
• Experience managing, mentoring, or meaningfully developing at least one more junior strategist.
• Comfort moving between long-term brand questions and fast-moving campaign, social, and content needs.
• Intellectual generosity, low ego, and a willingness to get into the work.
• Able to work in office in downtown NYC at least 3 days per week

Benefits

• Competitive salary
• 401(k) with up to a 4% company match
• Medical, dental, and vision insurance
• Flexible paid time off
• Paid parental leave
• Culture & wellness Stipend
• Five-week paid sabbatical for employees with five years of service
• Twice monthly team meals
• Pre-tax commuter benefits