Responsibilities

• Serve as the lead expert on select client projects, delivering high-level strategic thinking and adding deep value to Invisible Dynamics’ marketing strategy.
• Provide specialized insights and analysis, ensuring that strategies are forward-thinking, culturally relevant, and rooted in a deep understanding of data-backed cultural, consumer, competitor and company insights.
• Collaborate closely with the Managing Director, Strategy to align on project goals, delivering expert-level insights and strategic thought across key phases of each client engagement.
• Partner with the Creative Director Marketing, ensuring strategies align seamlessly with creative execution but remain rooted in strong business and brand logic.
• Guide the direction of strategic deliverables, ensuring all outputs resonate with the client's business objectives and push the boundaries of traditional thinking.
• Lead casting strategy for campaigns, defining talent criteria that align with the campaign’s cultural and strategic principles. Propose indicative talent options and articulate the rationale for how each aligns with brand positioning, audience resonance, and cultural cut-through.
• Shape music strategy across campaigns, defining the criteria for campaign tracks and recommending tracks or artists that deepen emotional connection and reinforce the campaign’s creative world.
• Collaborate with Creative and Production partners to ensure casting and music choices ladder up to strategic objectives and enhance storytelling across channels.
• Build out fully integrated marketing frameworks that set creative teams up for success across all must-win channels.
• Define the role each channel plays within the broader campaign ecosystem, ensuring strategic consistency and cultural relevance at every touchpoint.

Requirements

• Experience as Casting or Culture Director, talent/partnership lead, or culture-forward producer ready to lead a sophisticated, strategically integrated culture function.
• Deeply connected across entertainment, fashion, music, digital culture, and talent management.
• Fluent in cultural momentum, with the ability to spot rising names, movements, and moments before widespread recognition.
• Strategic and structured, able to input into criteria, assess fit, and articulate clear rationale to internal teams and clients.
• Collaborative, working seamlessly with Strategy, Creative, Production, and Client Services.
• Commercially savvy, understanding rates, deal structures, conflicts, usage, non-competes, exclusivity, and deliverables.
• A skilled negotiator, respected by agents and talent teams.
• Detail-oriented and operationally strong, ensuring smooth execution from initial brief to contract close-out.

Preferred

• Be a resource for junior team members and act as a mentor, sharing expertise and providing training on elevating their thinking and analytical capabilities.

Benefits

• medical, dental, vision, life insurance and unlimited PTO.