Strategy Director, E-Commerce at SGS & Co | Chicago, IL | $140K/yr – $150K/yr

SGS & Co

Strategy Director, E-Commerce

Chicago, IL (Remote)

$140K/yr – $150K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end ecommerce content strategy and optimization for global retail clients.

Own the content strategy for omnichannel ecommerce, translating business goals into PDP and storefront improvements.
Must-have: 5–8 years of ecommerce content strategy, with deep retailer platform and SEO experience.
Standout: Experience using tools like Helium 10, Salsify, or Profitero to link content health to performance.

Job Description

Responsibilities

Serve as a strategic partner to client teams—turning business goals into actionable eCommerce content strategies
Lead digital shelf and SEO-driven content strategy across key retailers and DTC platforms
Build frameworks that define what “best-in-class” looks like across PDPs and brand storefronts
Translate data and insights into performance-boosting content strategies and roadmaps
Lead client presentations and work sessions to align on strategy and measure progress
Guide copy and creative teams with content best practices across Amazon, Walmart, Target, and other retailers
Audit content regularly to identify opportunities for optimization or syndication
Recommend content variations and enhancements tailored to platform algorithms, requirements, capabilities and shopper behavior
Stay ahead of algorithm changes, retailer updates, and eCommerce trends
Partner with insights teams to analyze content health, SEO performance, and retail KPIs

Requirements

5–8 years of eCommerce experience in content strategy, digital shelf optimization, or performance marketing
Deep knowledge of major retailer platforms (Amazon, Walmart, Target, etc.), SEO, PDP strategy, and content syndication tools
Experience with platforms like Helium 10, Walmart Connect, Amazon Ads / Vendor Central, Profitero, Stackline, Salsify, Vizit, or similar
Experience translating insights into action—from audits to optimization roadmaps
Strong communicator and presenter who can simplify the complex and align stakeholders
Highly collaborative and proactive, with experience partnering across creative, copy, insights, and client service teams
Understanding of retailer and google algorithms
Expertise in industry best practices and a proactive approach to incorporating new techniques and tools into content strategies
Experience developing omnichannel comms plans that include ecommerce and retail conversion
Strong understanding of major retail media platforms - Amazon and Walmart

Benefits

Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.

SGS & Co

SGS & Co, part of the Propelis Group, is a global brand impact group delivering speed and quality through innovation and insights to drive impact for our world class clients. We combine deep expertise in design, graphic services, production, technology and process optimization with unmatched marketplace understanding, dynamic ideas and client first customer service. We bring the world’s best brands to life and set them up for success in a modern world. SGS & Co shifts brands to impact through the strength of our people. Our team of nearly 5,000 employees across 30+ countries works collaboratively to exceed client expectations today and anticipate how we’ll need to pivot together to win tomorrow. We take pride in our commitment to diversity, equity, and inclusion along with our ambition to lead the industry to a more sustainable future to drive positive impact for our clients, our people, and our planet.

Founded in 1946

Louisville, Kentucky, USA

3.4K employees (888 in marketing)

www.sgsco.com