Responsibilities

• Craft and lead exceptional Connections strategies that are idea-led, but crafted with a deep understanding of audiences. Design each project to live in optimal spaces across a brand’s ecosystem
• Be a social expert; craft social strategies and briefs, inspiring creative work for planned moments, content series and campaign extensions.
• Guide, inspire and shape creative: Translate audience and platform insights into inspiration for creatives and help design the work for social traction and earned media.
• Build strong client rapport and relationships
• Drive IAT partnership & collaboration, specifically be the go-to point of contact for our media agency partners
• Make sound media recommendations and be comfortable challenging when placements don’t serve the idea and client business objectives
• Be comfortable defining and building audience segmentations, shared mindsets and translating them into buying audiences within media contexts.
• Participate in the hiring and management of the strategy team
• Build strong client and IAT rapport and relationships
• Give feedback in a timely manner

Requirements

• 8+ years of experience in strategy, media or connections planning
• Ability to work autonomously and demonstrate an understanding of how and where Connections can add value
• Track record of exceptional connections strategy outputs, ranging across audience segmentations, consumer journeys, social platbooks, influencer playbooks and briefs, ecosystems, briefs, frameworks and go-to-market plans
• Ability to own and lead internal and external workshops and brainstorms
• Mid-level and senior client-facing agency experience with prior exposure managing across robust client organizations
• Ability to build strong relationships across agency leads and create growth opportunities for Connections
• Ability to harness your influence to sell-in and defend work, pushing creative work to be its very best
• Excellent interpersonal, organizational, and written communication skills
• An advertising, marketing, media and creative enthusiast with a passion for social, pop culture and data
• Literate in digital analytics (macro trends and website based), social listening, social publishing (Sprinklr, Hootsuite, …), consumer databases (GWI, YouGov, …)

Benefits

• health/vision/dental insurance
• 401(k)
• stock purchase
• vacation
• sick and personal days
• eligible to participate in disability, life, travel insurance plans and programs
• retirement plans subject to the terms and conditions of such benefit plans