Strategy Analyst

Philadelphia, PA (Unknown)

$28/hr – $33/hrMid Level

Posted 1 day ago

Job Summary

Own end-to-end digital media activation campaigns across display, search, social, and video; lead client and partner communications, project management, and reporting while ensuring KPI performance.

Own campaign design, trafficking, and insights reporting
Coordinate cross-functional teams and vendor relationships

Job Description

Responsibilities

Become an expert in leveraging digital media channels for maximum impact – including display (banner ads), search (Google, Yahoo!/Bing), social (Meta, LinkedIn, Reddit) and online video (CTV, YouTube), among others
Work directly with clients, platform partners, and internal teams to understand business and marketing goals, leveraging analytics to advance these goals
Provide input and guidance around campaign design and innovation in support of client business objectives
Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis
Lead day-to-day client & partner communications
Manage projects across multiple internal & external stakeholders, helping to prioritize efforts and guide progress
Understand and comply with company best practices
Project & Account Management
Deeply understand the status of all projects and ensure the team stays on track to deadlines through daily progress check-ins and escalates any workload/capacity concerns to senior analysts
Manage upkeep of internal and external project management tools/documents (e.g. Asana, daily priorities document, etc.)

Requirements

Bachelor's degree
Strong interest and/or experience in marketing and client services, ideally in digital media (display, social, video and search)
Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
Excellent listening and communication skills with strong ability to create and build relationships
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Ability to contribute to fast-paced, entrepreneurial, team-based environment