Responsibilities

• Partner with sales and account management to support deal cycles, RFPs, and renewal conversations, bringing hands-on practitioner credibility to every client interaction.
• Run discovery sessions to understand clients' channel mix, budget allocation, and competitive challenges across SEO, AEO/GEO, Paid Search, Paid Social, Display, and Affiliate.
• Build tailored use case demos and data stories that speak directly to performance marketers, media planners, and agency strategists.
• Identify expansion opportunities within existing accounts by surfacing unmet needs across the client's full marketing stack.
• Guide clients on organic search strategy, including AEO and GEO, helping them understand how AI-generated results, featured snippets, and answer boxes are affecting their visibility and what to do about it.
• Help clients optimize for new search paradigms: LLM-referenced content, structured data, entity optimization, and topic-aligned content strategies.
• Apply keyword research, content gap analysis, technical SEO insights, and competitor benchmarking using Similarweb's suite alongside other tools.
• Monitor how SERP landscapes evolve, track shifts in organic click-through rates driven by AI overviews, and translate those findings into actionable client recommendations.
• Advise clients on competitive paid media strategy across Paid Search (SEM/PPC), Paid Social, Programmatic Display, AEO advertising, and Affiliate channels using Similarweb data.
• Help clients benchmark ad spend, identify competitor keyword bidding patterns, analyze share-of-voice, and uncover channel gaps across the competitive landscape.

Requirements

• 6+ years of hands-on experience in performance marketing, with deep expertise in both SEO and paid media, ideally at a performance marketing agency managing multiple accounts.
• Practical experience across at least three of the following channels: Organic Search (SEO), Paid Search (PPC/SEM), Paid Social, Programmatic Display, Affiliate.
• Solid understanding of AEO and GEO: what it means to optimize for AI-generated answers, how LLMs surface content, and what marketers need to do differently now.
• Comfortable building with AI. You use AI tools regularly to do your work faster and better, and you can clearly explain how you do it.
• Strong analytical mindset, you dig into data, spot the story, and communicate it in a way that drives decisions.
• Excellent communication and presentation skills, comfortable in front of clients, execs, and internal teams alike.
• Bias toward action, able to work across ambiguity, prioritize fast, and build things from scratch when needed.

Preferred

• Experience working with B2B SaaS companies or marketing technology platforms.
• Familiarity with competitive intelligence tools or market research platforms.
• Experience presenting at industry events, writing thought leadership content, or building training programs.
• Existing network within the performance marketing agency world.

Benefits

• The base salary range for this position in the Burlington, Massachusetts area is $130,000 to $170,000, plus benefits, including: medical, dental, and vision insurance, 401K plan, potential equity, employee stock purchase plan, and paid sick and parental leave.