Responsibilities

• Own activation planning and execution for high-priority campaigns, launches, products, segments, or buying moments across assigned scope.
• Translate global and regional marketing strategy into clear activation plans, delivery priorities, and market-ready execution.
• Align cross-functional stakeholders across campaign, product marketing, digital, sales, and local market teams to ensure activation lands with clarity and consistency.
• Make informed trade-offs across timelines, dependencies, and resources, proactively managing complexity and driving momentum across multiple workstreams.
• Develop and evolve sales enablement tools, narratives, and commercial support materials that improve seller readiness across priority markets, products, or campaigns.
• Equip sales teams with messaging, objection handling, competitive context, and consultative conversation tools that strengthen field confidence and customer engagement.
• Partner with sales leadership and cross-functional stakeholders to identify readiness gaps, prioritise enablement needs, and shape support for key commercial moments.
• Support onboarding and readiness programmes for frontline teams, ensuring new propositions, campaigns, and strategic priorities are translated into practical field adoption.
• Monitor usage, feedback, and adoption signals to improve enablement effectiveness, raise asset quality, and strengthen commercial impact over time.
• Own the development and evolution of customer-facing toolkits that support activation across assigned initiatives, products, or segments.

Requirements

• Extensive experience in B2B/ D2C marketing activation, sales enablement, field marketing, or GTM execution in a matrixed organisation.
• Demonstrated experience delivering campaign activation, product launches, or commercial initiatives across multiple markets or segments.
• Experience developing customer-facing
• Confidence working with data and insights to iterate content and activation plans.
• Experience in education, SaaS, or services-led environments is helpful but not essential.
• Strong working knowledge of PowerPoint (or equivalent) for customer and executive storytelling.
• Comfort with basic marketing and sales analytics (dashboards, campaign reporting, asset usage, pipeline indicators).
• Familiarity with CRM and marketing platforms (e.g., Salesforce, Marketo/HubSpot or similar) is a plus.
• Ability to manage content and assets through shared repositories and collaboration tools (SharePoint/Teams or similar).
• Event/webinar logistics familiarity (registration, audience targeting, post-event follow-up) is beneficial.

Preferred

• Adaptability : Navigate ambiguity and change with resilience and   solution ‑ oriented   thinking
• Artificial Intelligence :   Apply AI tools to improve campaign optimisation and insight generation; share learnings across the team
• Learning to Learn : Build continuous learning habits and support capability development in others