Responsibilities

• Strategic Campaign Development
• Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
• Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals
• Write high-quality briefs and strategic decks that inspire both clients and creators
• Insights, Data & Measurement Strategy
• Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs
• Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
• Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations
• Trend Forecasting & Cultural Analysis
• Handle cultural listening, market research, and platform trend tracking within the beauty category

Requirements

• 4–6 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand
• Experience implementing / using AI tools into your workflows.
• Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube
• TikTok Fluency
• Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior.
• Able to translate brand identities into authentic, scroll-stopping creator content
• Data-Driven Thinking
• Comfortable working with performance metrics, audience data, and platform insights
• Ability to structure frameworks, make data actionable, and present performance narratives clearly
• Creative & Commercial Acumen

Preferred

• A hybrid thinker who blends logic with creativity, intuition with structure
• Experience owning strategy across multiple live campaigns and strategic touchpoints
• Passion for beauty, social culture, and pushing the boundaries of what creator content can do

Benefits

• We’re a remote-first team , giving you the flexibility to work from wherever you do your best work
• Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year
• Growth: Annual Learning & Development budget to invest in your skills.
• Rewards: Annual bonus scheme to recognise great work
• Healthcare coverage for US-based team members