Responsibilities

• Lead the tone and storytelling expression of the Edelman Financial Engines brand across all touchpoints.
• Partner with art directors to create integrated campaigns that drive brand relevance and performance.
• Develop ideas that simplify complex financial topics into clear, emotionally resonant stories.
• Mentor and coach writers, helping them elevate their craft and voice.
• Collaborate with brand strategy, content, and product teams to ensure a unified creative vision across every channel.
• Push the creative boundaries of what financial marketing can be — without losing clarity, humanity, or trust.
• Maintain a high standard of creative excellence across all written work, from conceptual campaigns to everyday content.
• Champion the role of writing and storytelling within the broader Edelman Financial Engines culture.

Requirements

• 10+ years of experience in brand storytelling and creative writing, ideally across both agency and in-house environments.
• 5+ years leading and mentoring creative teams.
• A portfolio that demonstrates conceptual excellence, clarity of thought, and range of tone across mediums.
• Proven ability to turn strategy into story and insight into language that moves people.
• Deep familiarity with modern content and campaign ecosystems — from brand film to digital and social.
• Curiosity for how creativity, technology, and human behavior intersect — and how language can move between them.

Benefits

• discretionary bonus
• health, dental and other wellness plans
• 401(k) contributions