Responsibilities

• Serve as strategic liaison with internal and client teams for annual planning, program development, and brand stewardship across the integrated marketing mix.
• Assess and interpret existing consumer or shopper understanding; identify needs and knowledge gaps.
• Provide consumer and shopper perspectives and insights, including shopping and buying behavior, for individual projects. This includes the conducting of primary and secondary research.
• Influence creative strategy with compelling and thoughtful application of these insights.
• Be able to effectively integrate consumer and shopper insights into agency process.
• Maintain productive and regular communication with Account teams and client teams.
• Develop and deliver credible, succinct, and energetic presentations, briefs, or alternative planning deliverables that can be easily understood and acted upon.
• Identify emerging techniques and/or methodologies for qualitative projects (shopper insights, purchase motivation, consumer behavior, trend-spotting) or quantitative approaches.
• Perpetuate an understanding and utilization of Strategic Planning within cross-disciplinary teams.
• Share thought leadership pieces, new news, and industry ideas within Mars United Commerce.