STRATEGIC PLANNER & COPYWRITER at On Digitals | New York, USA | ₫19000K/mo – ₫24000K/mo

On Digitals

STRATEGIC PLANNER & COPYWRITER

New York, USA (On-site)

₫19000K/mo – ₫24000K/moMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategic development and cross-functional copy creation for integrated campaigns, with strong Vietnam/English writing and multi-channel planning.

Own shaping briefs into concrete communication problems and strategy.
Must-have: 5+ years in strategic planning or related roles.
Standout: Experience leading cross-functional teams (Account, Multimedia, SEO) on campaigns.

Job Description

Responsibilities

Strategic Development - Critically analyze and reframe briefs through the lens of brand growth and business impact.
Strategic Development - Identify the core business challenge behind each brief and translate it into a focused communication problem to solve.
Strategic Development - Synthesize market trends, category dynamics, cultural signals, competitive landscape, and consumer behavior into meaningful insights.
Strategic Development - Transform research findings into strategic opportunities that unlock strong creative and communication ideas.
Strategic Development - Build strategic models across brand positioning, communication strategy, IMC planning, and social/digital campaign planning.
Strategic Development - Define messaging frameworks, audience direction, communication territories, and touchpoint strategies across the customer journey.
Creative Collaboration & Copy Development - Develop big ideas, campaign concepts, communication narratives, and strategic directions aligned with campaign objectives.
Creative Collaboration & Copy Development - Write and develop high-quality content in both Vietnamese and English across a wide range of formats, including campaign messaging, social content, website copy, digital campaign content, branded content, video scripts, taglines, slogans, key messages, and value propositions.
Creative Collaboration & Copy Development - Build content strategies aligned with brand positioning and marketing objectives.
Creative Collaboration & Copy Development - Ensure verbal expression is aligned with strategy, tone of voice, creative direction, and platform requirements.

Requirements

Minimum of 5 years of experience in Strategic Planning, Copywriting, Communication Planning, Brand Planning, or related roles, preferably in advertising, communication, creative, or digital agencies.
Strong understanding of marketing strategy, brand strategy, communication strategy, and integrated campaign development.
Excellent writing, storytelling, and presentation skills in both Vietnamese.
Strong sense of ownership, accountability, adaptability, and solution-oriented thinking.
Ability to analyze content and campaign performance and provide optimization recommendations.
Able to work effectively with internal teams and handle execution with consistency and professionalism.

Benefits

Competitive income, negotiable based on capability (with on-time salary payment guaranteed).
Salary range: 19 – 24 million VND gross.
13th-month salary bonus and salary review twice a year based on performance. Other benefits include birthday, New Year, and other holiday benefits.
Social insurance contribution based on full actual salary.
12 annual leave days plus public holidays in accordance with labor law.
Annual health check-up provided.
Friday Happy Hour – a relaxing space to unwind and connect with teammates, plus bonuses and gifts for holidays, Tet, and birthdays. A dynamic and professional agency environment with many opportunities to work with international clients.

On Digitals

We are On Digitals, a digital marketing agency based in Vietnam. Our passion is to help businesses scale and drive revenue through creative digital marketing campaigns.We deliver the best KPIs with advanced digital solutions tailored to your needs.Our digital marketing services include SEO consulting, PPC management, Web and eCommerce design and development.We are based in Vietnam but our clients and business partners are worldwide. No matter your business niche or your company type, our technical experts will craft a customized digital strategy to drive hot leads towards you.Contact us today to get a free digital consultation and start increasing your sale.

Founded in 2019

Ho Chi Minh City, Ho Chi Minh City, VNM

18 employees (9 in marketing)

ondigitals.com