Responsibilities

• Build and maintain Joint Marketing Plans (JMPs) aligned to AWS and partner business objectives.
• Develop partner-specific go-to-market strategies that support pipeline growth, partner differentiation, and cloud adoption.
• Identify growth opportunities and recommend marketing initiatives based on partner priorities, AWS programs, and market trends.
• Act as a trusted advisor to partner marketing leaders and AWS stakeholders.
• Lead the planning, execution, and optimization of integrated marketing campaigns.
• Coordinate activities across digital marketing, content syndication, webinars, events, ABM, and demand generation programs.
• Manage agency engagement where appropriate and ensure timely campaign delivery.
• Monitor campaign performance and recommend improvements to maximize outcomes.
• Guide partners through AWS Marketing Development Fund (MDF) planning and utilization.
• Help partners develop funding strategies to maximize available investment.

Requirements

• 5+ years of experience in partner marketing, channel marketing, alliance marketing, B2B marketing, or related fields.
• Experience managing strategic partner relationships within the technology industry, preferably GSI.
• Strong understanding of integrated marketing campaigns and demand generation.
• Experience developing and executing go-to-market strategies.
• Strong stakeholder management and client-facing communication skills.
• Experience presenting to senior leadership and executive audiences.
• Proven ability to manage multiple projects and priorities simultaneously.
• Strong analytical and reporting capabilities.
• Proficiency in PowerPoint, Excel, and marketing reporting tools.

Preferred

• Experience working with AWS, cloud technology providers, OEM vendors, GSIs, SIs, or consulting firms.
• Knowledge of MDF programs, partner funding models, and channel ecosystems.
• Experience with ABM, executive engagement programs, and partner-led demand generation.
• Familiarity with pipeline attribution and partner marketing measurement frameworks.
• Experience working with global or multinational partner organizations.

Benefits

• All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.
• Individuals seeking employment at our company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.