Responsibilities

• Lead complex client and agency relationships, advising on advanced measurement frameworks that elevate business performance.
• Develop and operationalize learning agendas and measurement strategies, fostering adoption of cutting-edge methodologies, tools, and partnerships.
• Design and execute empirical research, A/B tests, incrementality and attribution studies, and clean room solutions to optimize campaign performance.
• Synthesize and communicate complex research and analytics, distilling insights for both technical and non-technical senior stakeholders.
• Collaborate with and advise senior cross-functional partners to identify innovation opportunities including, but not limited to new product features, measurement capabilities, and go-to-market strategies.
• Cultivate and share measurement best practices across teams, clients, and global partners.
• Champion a culture of experimentation, analytical rigor, and continuous improvement in measurement approaches.
• Drive thought leadership on the future of B2B measurement working with relevant industry bodies

Requirements

• 8+ years’ experience in analytics, marketing science, measurement, or consulting, with direct client-facing leadership.
• Bachelor's or Master’s in a quantitative or analytical field (e.g., Statistics, Data Science, Economics, Engineering, Mathematics or related analytic field).
• 5+ years' experience using SQL or similar querying language
• 5+ years' experience in a consultative or advisory role

Preferred

• 10+ years’ experience in analytics, marketing science, measurement, or consulting, with direct client-facing leadership.
• Deep expertise in advertising measurement methodologies, incl. attribution, MMM, incrementality, online/offline measurement, CAPI and experimental design.
• Strong data acumen with experience working with large-scale datasets, advanced analytics tools and/or digital AdTech ecosystems.
• Proven ability to influence executive stakeholders and translate complex analytics into actionable strategy.
• Experience driving change through adoption of innovative measurement products and methods at scale.
• Excellent communication skills, adept at making measurement engaging, accessible, and actionable for diverse audiences; measurement storytelling.
• Experience in B2B marketing analytics and marketing intelligence, or B2B consulting
• Experience with LLM, Gen-AI techniques
• Experience with CRM platform technology and data structures
• Experience working directly with engineering and technical teams
• Experience with Python.

Benefits

• The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.
• For more information, visit https://careers.linkedin.com/benefits.