Responsibilities

• Lead complex client and agency relationships, advising on advanced measurement frameworks that elevate business performance.
• Develop and operationalize learning agendas and measurement strategies, fostering adoption of cutting-edge methodologies, tools, and partnerships.
• Design and execute empirical research, A/B tests, incrementality and attribution studies, and clean room solutions to optimize campaign performance.
• Synthesize and communicate complex research and analytics, distilling insights for both technical and non-technical senior stakeholders.
• Collaborate with and advise senior cross-functional partners to identify innovation opportunities including, but not limited to new product features, measurement capabilities, and go-to-market strategies.
• Cultivate and share measurement best practices across teams, clients, and global partners.
• Champion a culture of experimentation, analytical rigor, and continuous improvement in measurement approaches.
• Drive thought leadership on the future of B2B measurement working with relevant industry bodies