Responsibilities

• Develops strategic options for marketing and business opportunities by understanding consumers (buying habits, preferences), business capabilities market potential.
• Performs root cause analysis and strategic opportunity assessment of ambiguous or complex business and/or market issues.
• Performs complex business process modeling and operating model design to support opportunity assessments and to assist with the identification of growth opportunities.
• Leads the identification and documentation of potential go-to-market strategies and methods, using a range of channels such as email, social media, paid digital and traditional media, partnerships/sponsorships, and events. This includes assisting other areas divisions with the development of marketing and promotional ideas that support the business and growth objectives of the organization.
• Partners with agency leadership to identify opportunities and messaging that will resonate with the field and secures alignment and buy-in for execution.
• Leads the development or refinement of marketing segmentation strategies, including analyzing existing consumer and client information along with information gathered from consumer research in order to determine or adjust target markets for acquisition, cross-sell, or retention efforts.
• Presents strategic business and market planning information to management at all levels in the organization, including executive leadership, to assist with decision making.
• Assists in the development and maintenance of Strategic Integrated Marketing methodology standards, including business processes and competitive analysis techniques.
• Leads and facilities the work of medium-sized or large project teams as needed to support Strategic Integrated Marketing and target market goals.