Strategic Marketing Programs Manager

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale partner marketing programs that align media partnerships, co-marketing, events, and influencer initiatives to drive multi-quarter pipeline impact.

  • Lead strategic partner programs and campaigns with clear KPIs and revenue targets.
  • Build repeatable processes, executive relationships, and tailor messaging for partner audiences.
  • Collaborate with Product Marketing, Creative, and field teams to execute events, webinars, and influencer initiatives.

Job Description

Responsibilities

  • Own and execute key strategic media and partner programs
  • Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership team
  • Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics
  • Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals
  • Standardize processes that improve consistency, predictability, and scalability of partner-led motions
  • Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth
  • Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations
  • Lead event execution and support partner initiatives
  • Plan and execute regional events, trainings, and field activations tied to strategic partner programs including vendor coordination, registration, AV, shipping, and on-site execution
  • Support broader AssetWatch partner initiatives as needed in collaboration with the partnerships team

Requirements

  • 3–5+ years of experience in B2B marketing, preferably in partner marketing, account management, field marketing, or demand generation
  • Proven ability to own and execute marketing programs tied to pipeline goals
  • Strong project management skills with the ability to manage multiple high-priority workstreams simultaneously
  • Demonstrated ability to build and scale strategic partnerships that deliver measurable, multi-quarter revenue impact
  • Experience working with external partners and vendors, with the ability to build trust and manage relationships effectively
  • Strong communication skills, including the ability to lead conversations, read the room, and adapt messaging in real time
  • Experience executing events, webinars, and co-marketing campaigns
  • Solid content instincts—able to contribute to messaging, briefs, and campaign development
  • Comfortable working in a fast-moving, evolving environment with shifting priorities
  • Strong executive presence with experience influencing senior stakeholders internally and externally
  • Program-building mindset with experience developing repeatable frameworks and scalable processes
  • Ownership mentality with a bias toward action, accountability, and results

Benefits

  • Competitive compensation package including stock options
  • Flexible work schedule
  • Comprehensive benefits including retirement plan match
  • Opportunity to make a real impact every day
  • Work with a dynamic and growing team
  • Unlimited PTO

Marketing Team

Marketing Roles Posted (Last 30 Days)
1