Strategic Marketing Officer at Broadway Bank | San Antonio, TX

Broadway Bank

Strategic Marketing Officer

San Antonio, TX (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Drive bank-wide marketing campaigns and vendor-led initiatives, coordinating across lines of business to boost acquisition, retention, and ROI.

Own end-to-end marketing campaigns, budgets, and cross-functional collaboration with Creative Services and vendors.
Must-have: 6+ years in marketing communications with project management and digital expertise.
Standout: Banking-sector marketing experience with compliance-aware content and cross-business alignment.

Job Description

Responsibilities

Collaborates with the Marketing Communications Director to develop and implement targeted digital and traditional marketing and advertising campaigns.
Acts as the primary liaison to external agencies, internal creative services, and vendors, utilizing advanced project management skills.
Partners with various bank lines of business, including Commercial Banking, Private Banking, Wealth Management, Consumer, and CRA, to initiate strategically targeted campaigns for customer acquisition and retention.
Maintains a calendar of marketing initiatives for assigned lines of business, ensuring readiness and consistent communication with business leaders.
Provides data-driven analysis of campaigns, making optimization recommendations to maximize the impact and profitability of marketing initiatives and improve ROI.
Manages marketing budgets for assigned lines of business, ensuring all expenditures align with budgetary guidelines and objectives.
Oversees all email marketing campaigns, including customer-wide communications, in collaboration with Corporate Communications.
Develops and curates engaging content across various mediums, including the website, advertising channels, and marketing collateral.
Plans and oversees the production and deployment of advertising campaigns across multiple platforms, ensuring consistency with the bank’s branding.
Partners with internal Creative Services team to strategize, recommend, and create targeted marketing and promotional materials for customer segments.

Requirements

6+ years of experience in marketing communications or advertising, with a focus on project management, digital, and strategic marketing.
Proven experience in developing and executing strategic marketing plans, with the ability to translate analytical insights into actionable recommendations for campaign improvement.
Proficiency in managing email automation platforms.
Demonstrated experience in using marketing project management tools like Wrike or similar.
Experienced in developing prospect campaigns and managing digital marketing initiatives with external vendors.
Strong internet and AI proficiency and understanding of its impact on marketing.
Excellent writing, communication, and organizational skills; adept at copywriting.
Self-motivated with decision-making skills; capable of providing recommendations.
Preferred: 8+ years of experience in marketing communications and advertising.
Experience in banking and familiarity with various lines of business, with added project management experience, is beneficial.

Preferred

Benefits

Career Development and Mentorship Programs
Generous paid time off, minimum 4 weeks
Employee recognition, awards, and events
Free vision insurance
Retirement matching
Tuition reimbursement

Broadway Bank

3.9 Glassdoor

For more than 80 years, Broadway Bank has been an integral part of Texas, evolving into one of the largest privately-owned banks in the Lone Star State. Broadway Bank offers a full range of financial services, including personal, private, business and mortgage banking, and wealth management, and is committed to enhancing the banking experience through leading-edge technology. With Financial Centers and offices across San Antonio, Dallas, Austin, Houston and the Hill Country, Broadway Bank delivers modern banking, locally sourced and personally delivered. Founded in 1941 by the Cheever Family, Broadway has evolved from a small neighborhood bank into one of the largest privately-owned banks headquartered in San Antonio. Broadway Bank is a proud member of the FDIC. At Broadway Bank, we provide opportunities for employees to achieve career growth and reap rewards from their own high performance--creating a positive work environment. We're proud to be recognized as a top workplace for six years in a row, winning #1 Best Place to Work in the Extra Large Company category by the San Antonio Business Journal in 2023. For available job opportunities, visit broadway.bank/careers.

Founded in 1941

San Antonio, Texas, USA

716 employees

broadway.bank

71% recommend to a friend

96% CEO approval