Responsibilities

• Define and drive the optimal segment marketing strategy and campaigns for various business units.
• Develop new customer and/or retention targets to measure program effectiveness.
• Facilitate marketing planning sessions with key business stakeholders, and build consensus around go to market plans and budgets.
• Continuously communicate market opportunities and campaign progress.
• Track and analyze program performance through the development of KPIs and dashboards.
• Conduct market research to gain a deep understanding of needs, behaviors and preferences.
• Work with agency of record and inhouse creative to create compelling marketing content and messaging that resonates with the target audience.
• Develop and execute campaigns across a variety of sales and marketing channels.
• Collaborate with cross-functional teams to ensure campaign success.
• Stay up to date with market trends, competitive landscape and industry best practices

Requirements

• Bachelor's degree or equivalent work experience in Marketing, Business, or Communications.
• 10 + years of experience in marketing, preferably in a brand marketing role.

Preferred

• Agriculture marketing and crop insurance knowledge preferred.

Benefits

• Health Benefits : Comprehensive medical, dental, and vision insurance
• Retirement Plans : 401(k)
• Paid Time Off : Vacation, sick leave, paid holidays, and parental leave
• Additional Benefits : Life and disability insurance, Employee Assistance Program (EAP), wellness programs, tuition assistance, and short-term incentive pay