Strategic Marketing Manager at Broadway Bank | San Antonio, TX

Broadway Bank

Strategic Marketing Manager

San Antonio, TX (Unknown)

Salary Not AvailableSenior Level7+ years exp

Posted 6 weeks ago

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Job Summary

Owns the Bank's brand and campaign calendar with cross-team coordination, driving multi-channel advertising and compliant assets for multiple LOBs.

Owns strategic marketing plans, budgets, and calendar alignment across digital, print, and events.
Informs campaigns with market research and competitive intel, coordinating with Creative and agencies.
Ensures regulatory compliance and effective sales materials across banking centers and promotions.

Job Description

Collaborates with the MarComm Director to set and execute strategic marketing direction, initiatives, and budgets to implement the marketing plans.
Recommends, schedules, and initiates strategically targeted advertising and marketing campaigns for designated LOBs, incorporating digital, mobile, and traditional channels.
Oversees the master calendar, tracking all marketing initiatives, including digital, mobile, web, and special events, ensuring alignment with business and compliance requirements.
Conducts and analyzes market research, customer insights, and competitive trends to inform campaign planning and development.
Coordinates with the internal Creative Services team and external agencies to align messaging, branding, and campaign execution with the Bank’s brand strategy.
Leads the development, editing, and approval of marketing materials and campaigns tailored to the Bank’s target segments and strategic objectives.
Partners with internal teams and external agencies to refine media purchasing plans and optimize reach and engagement across channels.
Reviews and coordinates advertising engagements with community and charitable organizations, maintaining brand integrity and community relations.
Manages the creation and distribution of sales support materials and merchandise for banking centers, events, and promotional needs.
Ensures all promotional materials are compliant with regulatory standards, working closely with compliance officers.

Broadway Bank

3.9 Glassdoor

For more than 80 years, Broadway Bank has been an integral part of Texas, evolving into one of the largest privately-owned banks in the Lone Star State. Broadway Bank offers a full range of financial services, including personal, private, business and mortgage banking, and wealth management, and is committed to enhancing the banking experience through leading-edge technology. With Financial Centers and offices across San Antonio, Dallas, Austin, Houston and the Hill Country, Broadway Bank delivers modern banking, locally sourced and personally delivered. Founded in 1941 by the Cheever Family, Broadway has evolved from a small neighborhood bank into one of the largest privately-owned banks headquartered in San Antonio. Broadway Bank is a proud member of the FDIC. At Broadway Bank, we provide opportunities for employees to achieve career growth and reap rewards from their own high performance--creating a positive work environment. We're proud to be recognized as a top workplace for six years in a row, winning #1 Best Place to Work in the Extra Large Company category by the San Antonio Business Journal in 2023. For available job opportunities, visit broadway.bank/careers.

Founded in 1941

San Antonio, Texas, USA

716 employees

broadway.bank

71% recommend to a friend

96% CEO approval