Responsibilities

• Define and execute a segment-specific marketing plan aligned with segment strategy and growth objectives.
• Develop clear segment positioning and differentiated value proposition across the energy ecosystem (generation → grid → distribution → digital).
• Build persona-based messaging frameworks (e.g., utilities, developers, EPCs, regulators, CTOs, asset owners).
• Partner with segment leadership, sales, and offer teams to ensure tight alignment between strategy, pipeline priorities, and marketing execution.
• Continuously monitor market trends, regulatory developments, and competitor positioning to refine marketing strategy.
• Define and lead integrated marketing campaigns focused on segment priority plays.
• Optimize channel mix (digital, ABM, events, partners) to maximize impact.
• Create a cohesive end-to-end story across Schneider’s portfolio: Power systems + Grid automation + Digital + Software (AVEVA, ETAP)
• Manage and ensure consistency across all customer touchpoints: Sales enablement, Campaign messaging, Executive communications, Events and PR.
• Develop high-impact thought leadership narratives aligned to industry shifts (grid constraints, electrification, AI load demand).

Requirements

• Bachelor’s in marketing, Communications, Engineering, or related field (MBA or advanced degree preferred).
• 8+ years in B2B marketing within energy, power, or industrial sectors.
• Strong understanding of North American power & grid ecosystem.
• Experience collaborating with cross-functional teams in a matrixed organization.
• Ability to translate market/customer needs into actionable marketing plans.
• Strong leadership presence with the ability to influence executives, lead teams, and collaborate cross-functionally.
• Exceptional writing, storytelling, and content strategy skills.
• Data-driven mindset with experience managing marketing KPIs and reporting.
• Comfortable with ~25% North American travel for events, team engagement, and strategic meetings.