Strategic Marketing Lead at Insivia | USA

Insivia

Strategic Marketing Lead

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Turn messy inputs into tangible, execution-ready marketing concepts and assets.

Own turning vague requests into tangible, launch-ready campaigns and microsites.
Must-have: ability to quickly shape messages, pages, and email sequences from messy input.
Standout: actively uses AI to prototype, organize, and execute work.

Job Description

Responsibilities

take scattered notes, rough ideas, AI-generated dumps, random documents, and half-clear direction and turn them into a campaign, microsite, landing page direction, message framework, or marketing initiative
create enough shape and clarity that the client and internal team can actually see where it is going
build real first versions of things — not just talk about them
shaping the concept for a microsite and building the first draft structure or mock-up
mapping a campaign flow and then helping write, build, or launch pieces of it
turning positioning conversations into landing pages, email sequences, content directions, or outbound ideas
taking an ambiguous initiative and producing a visible starting point so it stops spinning in circles
live between strategy, translation, and execution

Requirements

you are unusually good at making sense of messy input
you can shape ideas across messaging, campaigns, content, landing pages, microsites, ABM, email, and outbound
you can build enough of the work yourself that ideas do not die in handoff
you know how to make work tangible before it gets stuck in endless discussion
you are comfortable with opinionated clients and do not need perfect briefs to start
you actively use AI to think faster, prototype faster, organize faster, and execute faster
That AI part matters a lot. We do not want someone who is “interested in AI.” We want someone who already uses it as part of how they work.

Insivia

Insivia helps companies win buyers faster in a world where buyers have more power, more information, and increasingly... artificial intelligence on their side.For more than two decades, we’ve helped B2B organizations grow by understanding how buyers actually think, evaluate risk, and make decisions.Today, that behavior is changing rapidly.AI is reshaping how buyers research, compare solutions, challenge claims, and validate decisions. The companies that win are those that align their strategy, messaging, experiences, and teams with how modern buyers actually behave.That’s where we focus.Insivia is a buyer-centric consulting and digital agency that helps organizations influence buyer perception, accelerate trust, and convert demand into revenue.Our work spans four core areas:Buyer Research & StrategyDeep buyer intelligence, positioning, and messaging frameworks that align your company around real buyer motivations and decision drivers.Demand & VisibilityModern marketing strategies designed for the moments buyers are actively evaluating solutions.Digital ExperiencesWebsites, tools, and interactive experiences designed to guide buyers toward confident decisions.Sales & Product AlignmentSales enablement, validation systems, and customer experience strategies that reinforce buyer confidence after the first interaction.We also created BuyerTwin, a platform that allows organizations to simulate and interact with AI-powered buyer profiles to test messaging, experiences, and decisions before going to market.The future of growth belongs to companies that deeply understand their buyers.We help organizations build that advantage.

Founded in 2002

Cleveland, Ohio, USA

19 employees (7 in marketing)

www.insivia.com