Strategic Marketing Lead at ASC Engineered Solutions | Philadelphia, PA

ASC Engineered Solutions

Strategic Marketing Lead

Philadelphia, PA (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive vertical marketing strategy and leadership for ASC Engineered Solutions, overseeing product commercialization, content, events, and cross-functional campaigns.

Own vertical marketing campaigns from concept to execution across product, content, and events.
Must-have: 7–10 years of corporate marketing experience in industrial/manufacturing sectors.
Standout: Cross-functional leadership with partnerships across product, sales, and executive teams.

Job Description

Responsibilities

Drive and manage vertical marketing strategies and messaging, including new product commercialization, value proposition development, industry engagement, and overall strategic leadership for all marketing activity within the vertical.
Advance the company’s voice and position in the marketplace by developing and promoting thought-leadership content in partnership with internal subject matter experts.
Manage editorial content and strategy for the vertical, including development of both print and digital content.
Serve as a key strategic partner to product management, sales, and executive leadership to ensure vertical marketing campaigns align with broader company initiatives.
Facilitate and manage stakeholder communications, including intake and prioritization of requirements, coordination of feedback, analytics review, and outbound communication of status, milestones, and deliverables.
Support marketing and executive leadership during ASC M&A activity within the assigned vertical, including preparation of market analyses, project schedules, and marketing integration plans in support of corporate initiatives.
Determine the appropriate mix of tactical marketing communication activities to support strategic initiatives and key projects.
Campaign development and project briefs
Digital tactics such as email, social media, video, and SEO/web content strategy
KPI-driven lead management programs

Requirements

Bachelor’s degree in marketing, Communications, Business, or related field.
Minimum 7-10 years of corporate marketing experience
Experience in the construction, building materials, architecture, or industrial manufacturing industries.
Experience managing external agencies, internal marketing teams or freelance resources.
Familiarity and experience with CRM and marketing automation platforms (We use MS Dynamics and HubSpot).
Experience in developing and delivering content marketing strategies including written, visual and video thought-leadership and value-proposition content to segmented, technical audiences
Experience supporting product commercialization and B2B value-proposition development strongly preferred.
Strong strategic thinking with the ability to translate business goals into effective marketing initiatives.
Experience with digital marketing tactics including SEO, email, social media, and lead-management workflows (in partnership with digital team resources).
Detail-oriented with strong analytical and problem-solving capabilities.

Preferred

Experience supporting product commercialization and B2B value-proposition development (preferred)

ASC Engineered Solutions

Following the 2019 merger of Anvil International and Smith-Cooper International, the unified company relaunched in March 2021 as ASC Engineered Solutions. Under a single name and logo, ASC Engineered Solutions continues our focus on improving the customer experience every day and striving to deliver service excellence.The evolved ASC Engineered Solutions brand reinforces a focus on what matters most to customers: quality. As a solutions provider, this quality is reflected in our precision-engineered products, support and knowledge. Our organization is a dependable strategic partner focused on its customers’ success.

Founded in 2019

Oak Brook, Illinois, USA

1.1K employees (34 in marketing)

www.asc-es.com