Strategic Marketing and Events Planner

USA (Unknown)

$40K/yr – $55K/yrMid Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and scale OETA events and campaigns that drive viewership, donations, and community impact; manage logistics, partnerships, and cross-team collaboration while measuring engagement and donor results.

  • Own end-to-end event planning from concept through live execution and post-event analysis.
  • Coordinate donor events and sponsorships with marketing, development, and program teams to maximize revenue and audience reach.
  • Track attendance, demographics, and donor impact to inform future strategies and optimize spend across in-state events.

Job Description

Responsibilities

  • Plan, execute, and evaluate in-person and virtual events to promote OETA programming, engage viewers, and cultivate donors.
  • Develop strategic engagement plans to maximize visibility, audience growth, and revenue for both small-scale and large-scale events.
  • Coordinate opportunities for community leaders and partners to experience OETA programming and understand its educational and cultural impact.
  • Collaborate with the marketing, development team, programming and education teams on donor events, sponsorships, and community initiatives.
  • Coordinate logistics, vendors, volunteers, event materials, and budgets, including grant-funded budgets.
  • Work with the marketing team to develop and execute digital marketing campaigns, social media promotion, and content for OETA web platforms to drive attendance, viewership, and donations.
  • Track, analyze, and report on event engagement, attendance, demographics, and donor impact to inform future strategies.
  • Prepare event scripts, run-downs, press releases, newsletter copy, and other promotional materials.
  • Represent OETA at trade shows, community events, cultural festivals, and media appearances.
  • In collaboration with the Development team, coordinate live pledge events to Include scheduling volunteers, vendors, and curating prizes.
  • Perform other duties assigned to support OETA’s mission and departmental goals.

Requirements

  • Minimum 4 years of experience in event planning, marketing, communications, or public relations.
  • Experience in fundraising, donor engagement, or sponsorship coordination preferred.
  • Strong project management skills.
  • Ability to plan and execute multiple events simultaneously.
  • Strategic thinker with the ability to evaluate performance metrics and recommend improvements.
  • Passion for and knowledge of OETA’s programming, mission, and vision.
  • Exceptional organizational skills with keen attention to detail.
  • Strong interpersonal skills with the proven ability to engage and build relationships with a diverse range of audiences.
  • Strong written and verbal communication skills; digital content creation experience is a plus.
  • Technologically proficient, with experience in video conferencing and familiarity with Adobe Creative Suite or Canva is a plus.

Preferred

  • Experience in fundraising, donor engagement, or sponsorship coordination preferred.
  • Digital content creation experience is a plus.
  • Adobe Creative Suite or Canva is a plus.

Benefits

  • benefits package
State of Oklahoma logo

State of Oklahoma

2.6 Glassdoor

The State of Oklahoma provides services to Oklahomans via roughly 30,000 state employees working across dozens of state agencies.

Founded in 2000
Oklahoma City, Oklahoma, USA
2.7K employees (32 in marketing)
38% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
2.2M
Monthly Google Ads Budget
$2.6K
Traffic Source Mix
Search
37.5%
Direct
52.9%
Referral
8.5%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~2.7K

Marketing Team

Marketing Team Size
18 (1% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
$2.1M
Grant, 3 years ago

Funding History

  • Nov 2022
    Grant • $2.1M

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